Promoter Line


Promoter Line Sports Division

Promoter Line, Inc.’s Sports Division team members provide full-service event management and production services for sporting events of all types and sizes throughout the nation, with specialties in cause-related cycling, running, walking, boxing and football related events. With over 100 years of combined event experience, the team members of the sports division bring a unique collection of talents and skills to any event, always exemplifying the trademark passion for perfection and attention to detail which Promoter Line events are so known for.

Scope of Services Include:

Successful Partnerships
Click here to see the Bike MS: Sam's Club Photos
Recent Event Photos -  Walk MS Fort Worth
Upcoming Sporting Events

December 22
Armed Forces Bowl

The Houston Cougars and Army West Point Black Knights have officially accepted invitations to play in the 2018 Lockheed Martin Armed Forces Bowl. The winner of the game will be the first ever to win the Armed Forces Bowl three times.

The 16th edition of the Lockheed Martin Armed Forces Bowl will be played Saturday, Dec. 22, at TCU's Amon G. Carter Stadium. Kickoff is set for 2:30 p.m. CT (3:30 p.m. ET).

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December 26
SERVPRO First Responder Bowl

In a joint effort to honor the service and sacrifice of America's First Responders, the annual college football bowl game played at Cotton Bowl Stadium in Dallas, Texas has been renamed the SERVPRO First Responder Bowl. Kickoff for the newly christened SERVPRO First Responder Bowl is set for Wednesday, Dec. 26, at 1:30 p.m. ET, and will be televised by ESPN.

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March 23
Bike MS: Los Angeles

Looking for something more than the traditional charity bike ride? Seeking a personal challenge and a world free of MS? Up for making new friends and lasting memories? Bike MS: Los Angeles is a ride that will take you farther than you've ever gone before.

Choose your challenge between 30-, 55-, and 100-mile route options starting at the Rose Bowl, traveling through the stunning San Gabriel Mountains and other iconic Los Angeles landmarks. Stop at our fully-stocked rest stops with delicious and fresh options as you are cheered on by the most spirited volunteers around. Celebrate in style with friends and family at the finish line featuring live music, a spectacular beer garden, delicious food, and a feeling of camaraderie that can't be beat!

Your participation drives breakthroughs in MS research and ensures people with MS have what they need to live their best lives.

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April 6
Walk MS: Fort Worth

Ending multiple sclerosis for good will take all of us. Walk MS helps us team up with friends, loved ones and co-workers to change the world for everyone affected by MS. Together, we become a powerful force. And with every step we take, every dollar we raise...we're that much closer. Together, we will end MS forever.

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April 13
Walk MS: Dallas

Ending multiple sclerosis for good will take all of us. Walk MS helps us team up with friends, loved ones and co-workers to change the world for everyone affected by MS. Together, we become a powerful force. And with every step we take, every dollar we raise...we're that much closer. Together, we will end MS forever.

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May 4-5
Bike MS: Round-Up Ride

Bike MS: Round-Up Ride is more than a ride. It's an experience grounded in camaraderie and marked by passion, inspiration, determination and pure enjoyment. It will be an experience you'll never forget, shared with new friends and old.

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June 1
Best Buddies Challenge: Hyannis Port

Join us on Saturday, June 1, 2019, and choose to ride 100, 50, or 20 miles with 1,500 other cyclists of all abilities including celebrities and pro-athletes such as Tom Brady, Julian Edelman, Guy Fieri, George Hincapie & Christian Vande Velde, among others. Each route takes riders along scenic, country roads to the beach in Hyannis Port. All rides are fully supported, with rest stops every 25 miles and support vehicles on the road. Rental bikes are also available.

For those that don't ride, our 5K run/walk led by Olympic legend Carl Lewis takes place at Craigville Beach in Hyannis Port. Enjoy a jog with friends, or go for a new personal best. The walk is the perfect challenge for families with small children.

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June 8-9
Bike MS: Ride the Rhode

Bike MS: Ride the Rhode is a two-day ride that will take you farther than you've ever gone before. What makes this ride so special? The beautiful country roads and the scenic Rhode Island coastal landscapes we all know and love will make the Ride the Rhode route unforgettable.

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June 29-30
Bike MS: Cape Cod Getaway

Bike MS: Cape Cod Getaway is more than a ride. It's an experience grounded in camaraderie and marked by passion, inspiration, determination and pure enjoyment. It will be an experience you'll never forget, shared with new friends and old.

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September 7
Best Buddies Challenge: Hearst Castle

Join us on Saturday, September 7, 2019, and choose to ride 100-, 60-, or 30-miles along the Pacific Coast Highway to the Hearst Castle in San Simeon. Along the way, you'll enjoy incredible views of Big Sur, Lucia, Gorda, and Ragged Point as you ride the beautiful rolling coastline of California's central coast.

For those who don't ride, join Olympic legend Carl Lewis on our 5K trail run/walk taking place at Hearst Ranch in San Simeon. Enjoy a jog with friends, or go for a new personal best. The walk is the perfect challenge for families with small children.

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September 21-22
Bike MS: Waves to Wine

Bike MS: Waves to Wine will take you farther than you've ever gone before. Enjoy a 1-day or 2-day cycling adventure with 2,000 other passionate individuals. Customize your own challenge: depart from San Francisco and traverse coastal Highway 1 on one of our longer routes or cruise the rolling hills and back roads of Sonoma County on a shorter option. Full meals, generous amenities, stunning landscapes, fully stocked rest stops and spirited festivities are all included.

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October 19-20
Bike MS: Bay to Bay

Voted "Best Cycling Event" eight times by the readers of Competitor magazine, the Bike MS: Bay to Bay ride is an annual cycling adventure hosting 2,500 participants along California's beautiful Pacific south coast, from Orange County to San Diego.

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November 22
Best Buddies Challenge: Miami

Join cycling legends Chris Froome, George Hincapie, and Christian Vande Velde on Friday, November 22, 2019! Starting and finishing at one of Miami's iconic sites. Riders will be escorted and followed in a closed peloton by police vehicles at a minimum 18 mph pace. If equipment fails the ride does not stop. Our SAG support, provided by Mack Cycle and Fitness, will either provide an alternative top of the line bike and/or make the necessary repair to allow members to rejoin the peloton.

Featuring two fully stocked rest stops, waterfront views, and a ride through some of the most historic and scenic locations in Miami, South Beach and Key Biscayne. The Challenge is open to all ages and abilities and includes professional athletes, high-profile personalities as well as the active participation of athletes with intellectual and developmental disabilities.

Once riders return to the finish line, they will be greeted with refreshments, hot showers, professional massages, and lunch in the finish line village.

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November 23-24
Bike MS: PGA Tour Cycle to the Shore

Bike MS: PGA TOUR Cycle to the Shore is a two-day fundraising cycling event from TPC Sawgrass to Daytona Beach and back. There are multiple one and two day route options ranging from 36 to 160 miles, all of which are well supported with fully-stocked rest stops, a lunch stop each day and safety provided by medical personnel, HAM radio operators, law enforcement and motorcycle escorts. Riders will travel along the beautiful Florida scenic coastline and finish day one with a beach side celebration on the Daytona Beach Boardwalk.

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