Promoter Line

Promoter Line Sports Division

Promoter Line, Inc.’s Sports Division team members provide full-service event management and production services for sporting events of all types and sizes throughout the nation, with specialties in cause-related cycling, running, walking, boxing and football related events. With over 100 years of combined event experience, the team members of the sports division bring a unique collection of talents and skills to any event, always exemplifying the trademark passion for perfection and attention to detail which Promoter Line events are so known for.

Scope of Services Include:

Successful Partnerships
Click here to see the Bike MS: Sam's Club Photos
Recent Event Photos -  Walk MS Fort Worth
Upcoming Sporting Events

September 22
Best Buddies Challenge: Miami (Training Ride)

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September 22-23
Bike MS: Waves to Wine

Bike MS: Waves to Wine will take you farther than you've ever gone before. Enjoy a 1-day or 2-day cycling adventure with 2,000 other passionate individuals. Customize your own challenge: depart from San Francisco and traverse coastal Highway 1 on one of our longer routes or cruise the rolling hills and back roads of Sonoma County on a shorter option. Full meals, generous amenities, stunning landscapes, fully stocked rest stops and spirited festivities are all included.

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September 29
Bike MS: Nation's Capital

Bike MS: Nation's Capital is a 1-Day ride that will take you farther than you've gone before. What makes this ride so special? Bike MS: Nation's Capital gives participants an up-close view of some of Washington DC's famous monuments and sites as they ride the first 15 miles on closed streets in our Nation's Capital. There are a variety of route options to appeal to participants of all levels and abilities. Join us as we ride through beautiful southwestern Maryland and northern Virginia.

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October 6-7
Bike MS: Dat's How We Roll

Bike MS: Dat's How We Roll is a two-day cycling event that covers 150 miles through the beautiful countryside of Louisiana and Mississippi. This journey to create a world free of multiple sclerosis begins at Southeastern Louisiana University in Hammond, Louisiana and rides 75 miles north to Percy Quin State Park in McComb, Mississippi. Participants overnight in McComb before heading back to Hammond on Day 2.

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October 6-7
Bike MS: Atlanta Peach Ride

Bike MS: Atlanta Peach Ride is a two-day ride that will take you farther than you've ever gone before. There are multiple route options, all of which are well supported with fully-stocked rest stops every 10-15 miles, a great lunch stop, and safety provided by medical personnel, HAM radio operators, law enforcement, and motorcycle escorts. The ride begins Saturday morning at 8:00 a.m. Riders will travel through the pastoral, scenic countryside where they will enjoy routes varying in length. 35, 65, and 100 mile options are available the first day. Day 2 begins with a hearty breakfast -- 35 and 65 mile options are available.

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October 6-7
Bike MS: Valero Ride to the River

The Bike MS: Ride to the River, presented by Valero is a fundraising cycling event. This South Texas ride offers cyclists a variety of one-day and two-day ride distances including a 161-mile option. The journey from San Antonio to New Braunfels includes celebrations at the overnight and finish line as well as fun-interactive themed rest stops along the route. Experience the beauty of South Texas and the Hill Country for a Bike MS experience like no other. Don't just ride, Bike MS.

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October 13-14
Bike MS: PGA Tour Cycle to the Shore

Bike MS: PGA TOUR Cycle to the Shore is a two-day fundraising cycling event from TPC Sawgrass to Daytona Beach and back. There are multiple one and two day route options ranging from 36 to 160 miles, all of which are well supported with fully-stocked rest stops, a lunch stop each day and safety provided by medical personnel, HAM radio operators, law enforcement and motorcycle escorts. Riders will travel along the beautiful Florida scenic coastline and finish day one with a beach side celebration on the Daytona Beach Boardwalk.

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October 20-21
Bike MS: Bay to Bay

Bike MS: Bay to Bay is a two-day ride that will take you farther than you've ever gone before.

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October 27
St. Jude North Texas Bicycle Rally

Join us for the St. Jude North Texas Bicycle Rally, benefiting St. Jude Children's Research Hospital. This family-friendly, one-day biking experience will take participants through Trophy Club, Southlake, Westlake, Keller, far North Fort Worth and the Alliance Gateway area, with 15-mile, 30-mile, 50-mile and 58-mile loops (mileage subject to change).

Lunch is provided, and participants who raise $500 or more will receive an official St. Jude branded cycling jersey. Invite friends and family to donate, cheer you on or join you as you ride. Have fun, be active and help us raise funds for the kids of St. Jude.

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November 16
Best Buddies Challenge: Miami

Join cycling legends Chris Froome, George Hincapie, and Christian Vande Velde on Friday, November 16, 2018! Starting and finishing at Marlins Park. Riders will be escorted and followed in a closed peloton by police vehicles at a minimum 18 mph pace. If equipment fails the ride does not stop. Our SAG team will either provide an alternative top of the line bike and/or make the necessary repair to allow members to rejoin the peloton.

Featuring two fully stocked rest stops, waterfront views, and a ride through some of the most historic and scenic locations in Miami, South Beach and Key Biscayne. The Challenge is open to all ages and abilities and includes professional athletes, high-profile personalities as well as the active participation of athletes with intellectual and developmental disabilities.

Once riders return to the finish line, they will be greeted with refreshments, hot showers, professional massages, and lunch in the President's Suite at Marlins Park.

Our Top 10 fundraisers will also be invited to join Chris Froome for a second police escorted ride on Saturday, November 17th followed by an afternoon on the water aboard a yacht with a delicious brunch and cruise out to sea.

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December 26
SERVPRO First Responder Bowl

In a joint effort to honor the service and sacrifice of America's First Responders, the annual college football bowl game played at Cotton Bowl Stadium in Dallas, Texas has been renamed the SERVPRO First Responder Bowl. Kickoff for the newly christened SERVPRO First Responder Bowl is set for Wednesday, Dec. 26, at 1:30 p.m. ET, and will be televised by ESPN.

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